This project used eye-tracking and mixed-methods usability research to understand why users hesitated during the Hooked on Phonics checkout flow. The team combined gaze data, retrospective interviews, and existing analytics to uncover usability issues analytics alone could not explain, leading to clear, evidence-based design recommendations for the cart, checkout, and product discovery experience.
Claire Jen
Latest posts by Claire Jen (see all)
- Seeing What Analytics Couldn’t: Improving Checkout Conversion with Eye-Tracking Research for Hooked on Phonics - May 11, 2026
- Epicurean Design System: A Recipe for RESY’s Cross-Functional Consistency - May 11, 2026
- How Feedback Becomes Ritual: Ethnographic Insights for Building Lasting Innovation Communities for Toyota Group - May 11, 2026
Rex Fukuchi
Latest posts by Rex Fukuchi (see all)
Shriya Chipde
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