Author: Claire Jen

Seeing What Analytics Couldn’t: Improving Checkout Conversion with Eye-Tracking Research for Hooked on Phonics

This project used eye-tracking and mixed-methods usability research to understand why users hesitated during the Hooked on Phonics checkout flow. The team combined gaze data, retrospective interviews, and…

Epicurean Design System: A Recipe for RESY’s Cross-Functional Consistency

Epicurean Design System is a unified framework that includes a UI kit and a documentation site for Resy’s website to address usability issues such as inconsistent visuals, accessibility…

How Feedback Becomes Ritual: Ethnographic Insights for Building Lasting Innovation Communities for Toyota Group

This ethnographic study explores how to embed feedback rituals into the lives of Toyota Woven City residents to prevent “participation fatigue”. By analyzing these behaviors in an urban…