Author: Shriya Chipde

Seeing What Analytics Couldn’t: Improving Checkout Conversion with Eye-Tracking Research for Hooked on Phonics

This project used eye-tracking and mixed-methods usability research to understand why users hesitated during the Hooked on Phonics checkout flow. The team combined gaze data, retrospective interviews, and…

The Home of Tomorrow

The students of INFO 650 Speculative Design envision the Home of Tomorrow in a mini-exhibition on display in room 201.