Humans are complicated. Our music preferences change according to time of a day, situations, emotions, or what we’re doing at the moment. However, the algorithm from music streaming apps is inefficient at understanding that we are more than one single unchanged entity, and that all of our music choices don’t fall under a single umbrella.

Therefore we are introducing a new feature in the Amazon Music App that lets users define separate ‘modes’ to curate their music choices and listen to their favorite tunes while doing their daily activities.

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Ruhee Shah
I am a User Experience Designer who possesses a strong foundation in Graphic Design. I recently completed my Master's degree in Information Experience Design at Pratt Institute in New York. My guiding principle in design is to truly understand the user. By immersing myself in people's narratives and empathizing with them, I am driven to create intuitive and impactful experiences.