One area that has recently been in debate in regard to regulation are UX ‘Dark Patterns.’ In this presentation I will review what dark patterns are, why they exist, attempts and proposals for regulation such as the recent DETOUR Act, and what regulatory methods may be employed in the process. I will consider leadership in tech and the workforce with a focus on exploring how designers might also include ethical evaluations in their process since the line must finally be drawn between commercialism and infringement on user rights.