Design requires balancing of user values, business requirements, stakeholder needs, technical factors, and applied ethics. We offer five design activities with value-rooted provocative cards to assess user–business value trade-offs, identify unintended consequences, evaluate ethical pitfalls alongside business goals, and develop mitigation strategies that balance ethics, business needs, and user requirements.

Each activity is rooted in real-world design challenges and can be integrated into various stages of the design process. The poster showcases learning outcomes, usage tips for the card sets, and a live example of student work from a classroom session that viewers can engage with and add on to.

Interact with our Miro board—add your own ideas, reflections, or provocations here.

Shikha Mehta

Shikha Mehta

Shikha Mehta is a Product designer and researcher focused on creating intuitive, user-centered digital products with experience in Fintech, B2B, and B2C domains. Currently pursuing a Master’s in Information Experience Design at Pratt Institute, she blends research, interaction design, and design systems thinking to drive user engagement and business outcomes across platforms.
Shikha Mehta
Aayushi Bharadwaj

Aayushi Bharadwaj

Aayushi Bharadwaj is pursuing an MS in Information Experience Design at Pratt Institute, specializing in UX design, HCI, and research. With a background in product management and UX design, Aayushi has worked across diverse domains including Fintech, Identity Management, and Telemedicine.

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