The Financial Empowerment Center (FEC) at New York City’s Department of Consumer and Worker Protection (DCWP) provides free financial counseling and coaching services to NYC residents regardless of their immigration status. These services include counseling for budgeting assistance, debt management, credit improvement, student loans, and more. Clients can book appointments through the FEC’s scheduling website.
Recently, their website saw a 300% increase in traffic, driven by FEC’s growth strategy and marketing efforts. Despite this, the booking completion rate is low. We hope to increase the booking rate and enhance user experience, streamline navigation, and improve accessibility.
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Jimin Hong
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Chu Yuan Chiu
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Richa Shah