Streaming has changed how people listen to music and constitutes 62.1% of the total music industry’s revenue. Gen-Z is an emerging audience that prioritizes short-form content discovery and fairly compensates the artists they support.
From our direct customer insights, we envisioned the future of Amazon music as a space where listeners can discover exciting emerging artists through Snippets and support them in their music journey directly by giving Credits.
Snippets is a short-form medium exclusively for music discovery, making it easier for artists to reach their target listeners. Emotion, Location, or Activity filters help guide the types of Snippets they aim to hear. The algorithm will show Snippets based on the filters and the user’s taste.
Credits are a way for all listeners to empower their favorite artists directly. Users can share some of the monthly credits they gain from any subscription plan which translates into direct revenue for the artist.
Katherine Im
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John Kellejian
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Stacey O'Carroll
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Shubhangi Singh