The poster will present a proposal for a research study that examines the relationship between individual differences (Need for Affect) and aesthetic judgements of website interfaces.

While much of the focus in HCI/UX has been on the usability of products and how aesthetics plays into that, there is a lack of research that looks into how individual differences could potentially influence users’ aesthetic preferences, thus influencing their perceptions and behaviors associated with products. My research aims to examine whether individual differences in the Need for Affect (NFA) influence user preferences and judgements of the overall aesthetics and features of website interfaces. This poster proposes an experimental design to define the relationship between Need for Affect and aesthetic judgements in the domain of website interfaces. I expect to see a positive correlation between NFA (high in preference towards affect) and VisAWI ratings (high aesthetic value) of website interfaces.