This design story documents the process of redesigning the Bronx County Historical (BCHS) website. BCHS presents a wide range of historical materials, is active in fundraising, and hosts monthly public events. It places a great deal of importance on its website in promoting its mission and sharing its resources, but does so in a crowded digital environment. New York City is home to many historical and cultural organizations that are in competition with BCHS for attention and fundraising dollars.