Author: Laiba Sarwar
My name is Laiba Sarwar and I am a Product Designer/ UXResearcher with a passion for problem-solving and storytelling which I use in my work to produce creative brand designs and company websites. I have experience with UX design and web development in companies and various ground-breaking Non-Profits.
In my spare time, I love being a bookworm, taking photos, and talking about all things film/tv.
In this project from INFO-645 Advanced Usability & UX Evaluation, we conducted a usability study with eye-tracking to understand how novice and expert API users interact with the…
SafeWave redefines transit apps by focusing on pedestrian safety for the hearing impaired, new transplants and commuters. Through ethnographic research, user interviews and diary studies, I analyzed the…