BeatDrop reimagines Amazon Music by combining human curation with AI-powered mixing. It addresses the isolation of current streaming platforms by allowing friends to contribute songs that an AI DJ transforms into a cohesive mix. BeatDrop creates meaningful “come-together moments”, addressing Amazon Music’s retention challenges while strengthening social connections.
Simran Kaur is a product designer with a tenacious love for typography, crafting intuitive experiences, and exploring new media.
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- BeatDrop—Amazon Music Challenge - April 29, 2025
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