Students conducted an eye-tracking study on the AI tools for a educational publishing CMS. They leveraged multiple types of data, including quantitative, qualitative, behavioral and attitudinal, to evaluate how well the AI tools help users accomplish tasks. The team identified actionable recommendations for the client.

Uraiba Zafar

Uraiba Zafar

Uraiba Zafar

Latest posts by Uraiba Zafar (see all)

Matthew Thien

Matthew Thien

Matthew Thien

Latest posts by Matthew Thien (see all)

Anvita Shah

Anvita Shah

Anvita Shah

Latest posts by Anvita Shah (see all)

Myra Chen
Hi, I’m Myra. I’m a Product Designer & Strategist with 3+ years of experience in simplifying complex B2B & B2C services into clear, accessible experiences through system thinking.
Myra Chen