This infographic used a dataset focused on all of the movies within the James Bond empire, dissecting the behaviors of each movie’s actor. Leveraging the “martinis” column, a story was crafted to analyze whether Bond’s drinking impacted performance at the box office, when hunting bad guys, and even in bed.

Sara Zucker
Sara Zucker (MDC ‘25) is a walker, a thinker, and a lifelong learner. Before entering graduate school, she spent 15 years leading social media strategy for beauty brands large and small. She has a BA in English (‘07) and an M.L.I.S. (‘09) with a concentration in Archival Studies and is currently a digital archives intern at the American Museum of Natural History’s Gottesman Research Library. She also loves a good story.
Sara Zucker

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