Author: Xingya Wang
In this project, five students developed a user testing plan to identify potential usability problems found on the Brooklyn Historical Society’s website (brooklynhistory.org). Ten participants who were familiar with BHS and/or interested in the history of Brooklyn were recruited and completed a series of tasks and questionnaires. After all testing was complete, the results were reviewed and recommendations for potential usability problem areas were provided.
The project explores the differences between #MetKids videos on YouTube and on the MetKids website, thus to determine how #Metkids can balance brand awareness by bringing viewers to the website from YouTube, with an increase in views or engagement.