Author: Kyle Kisicki
This eye-tracking usability study evaluated two aspects of the Met’s website that present content is markedly different ways: the interactive Close Look articles and the digital collection experience. As a result, we identified key findings and developed design recommendations which we ultimately presented to the Met’s digital product team.
One of the many impacts of the pandemic was the necessary shift to virtual and online engagement for museums. While in-person engagement may have returned, these organizations require guidance to improve the experiences of attendees to make sure they are meaningful, engaging, and accessible. The Center for Digital Experiences has worked with select organizations and is building a “playbook” to support this effort.