Informed by targeted qualitative research as well as six years of on-the-ground personal observations, this strategic story guides viewers through the current experience of the Bronx Zoo visitor. After identifying the roses (high points), thorns (pain points), and buds (points that have not fully realized their potential) of the experience, a design solution is proposed in the form of a mobile app. The solution is intended not only to improve the visitor experience, but also to create a feedback channel which will allow further design improvements to be made.
Disclaimer: This work was completed in my individual capacity, and does not reflect the views of the Wildlife Conservation Society.