The case for making open access an objective in museum digital strategy As museums begin to move towards a systemic integration of digital tools and services across departments, ideas and strategies which were once considered revolutionary are becoming standardized as best practices and expanded beyond their original mandate. Collection digitization was once considered to refer primarily…

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The artwork at the Whitney (left) and the Usability Testing team (from left to right: Armando Garcia, Isabella Deocariza, Andrea Rodrigues do Amaral, Wanyi Wang) Introduction Our goal is an omni-channel approach that is user-centric, and impactful, while remaining faithful to our founding mission of letting artists lead the way.—Sofie Andersen, Director of Digital at the…

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By Alanood Al-Thani, Katie Curran and Shannon Mish Garden Court at The Frick Collection The Frick Collection is a staple of New York’s Fifth Avenue museums, it was founded in 1919 and holds a rich collection of old master paintings, and European decorative arts. Unlike some of the white-cube museums around the City, The Frick Collection…

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Reported by students at the Pratt School of Information. Chinos Maduagwu, Jamie Raymond, Jill Hackett, Xiaxin Chen. This project was done as part of the course: Usability: Theory and Practice. Located in Central Park, The Metropolitan Museum of Art in New York City houses art from around the world spanning over 5,000 years. The museum…

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Interview with Jennie Choi, Manager of Collection Information at The Metropolitan Museum of Art Public Domain Artworks from the online collection of The Met The Metropolitan Museum of Art, as the largest art museum in the United States, has 100 curators and 1.5 million artworks in their permanent collection. The Digital department, founded in 2008, has three…

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The first day of our Digital Strategy class, we were asked by the professor, if museums should have a digital strategy. It’s a tricky question that left half the class saying yes and half saying no. And in reality and like everything in the museum sector, what works for one museum may not be the…

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Pratt MDC students visiting MoMA’s Louise Bourgeois exhibition with Assistant Director of Digital Media, Chiara Bernasconi In a new course at Pratt titled “Digital Strategy: Museum Planning and Management,” Elena Villaespesa teaches the frameworks and tools needed to implement digital strategies in museums. To build on readings and in-class exercises, the class spent an afternoon…

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Co-written by Megan Paqua and Sydney Stewart The museum visitor experience is often difficult to visualize for every visitor from beginning to end. That is where visitor journey mapping comes in. A user journey map is the creation of a visualization of the steps a visitor might go through in engaging with the museum during the…

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Natural history museums are some of the most easily accessible museums to people of all walks of life and of all ages. How many of us went to a natural history museum in 2nd grade as a field trip? It’s easy to see how these natural history museums relate to so many of the lessons…

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For this interview, I spoke with the Director of Cross Platform Publishing, Strategic Partnership, and Acting Director of Digital and Emerging Media, Pamela Horn. Q. What is your job title at the Cooper Hewitt Smithsonian Design Museum? A. I hold several job titles at the museum. They are: Director of Cross-Platform Publishing, Strategic Partnership, and Acting Director…

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Technology is often touted as the force moving society forward, a democratizing force. Social media technology, especially, has the power to build networks of people all over the world. Museums aren’t new to social media, the majority are on several platforms. It is an inevitable reality of the present, and while some may consider it…

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SFMOMA Logo Since its inception in 1935 the San Francisco Museum of Modern Art (SFMOMA) has been in the forefront of innovative and successful museum strategy. This rings especially true after their reopening in 2016, to glean more insight on what it takes to not only stay relevant but true to your institution’s mission, vision,…

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Reported by students at the Pratt School of Information. Chinos Maduagwu, Jamie Raymond, Jill Hackett, Xiaxin Chen. This project was done as part of the course: Usability: Theory and Practice. Located in Central Park, The Metropolitan Museum of Art in New York City houses art from around the world spanning over 5,000 years. The museum…

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Courtyard at The Frick Collection The Frick collection is a staple of New York’s MuseumMile, the museum was founded in 1919 and holds a rich collection of old master paintings, and European and American decorative arts. Unlike some of the white-cube museums around the City, the Frick Collection looks like a home. The museum walls…

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Natural history museums are some of the most easily accessible museums to people of all walks of life and of all ages. How many of us went to a natural history museum in 2nd grade as a field trip? It’s easy to see how these natural history museums relate to so many of the lessons…

Read more →

Co-written by Megan Paqua and Sydney Stewart The museum visitor experience is often difficult to visualize for every visitor from beginning to end. That is where visitor journey mapping comes in. A user journey map is the creation of a visualization of the steps a visitor might go through in engaging with the museum during the…

Read more →

Natural history museums are some of the most easily accessible museums to people of all walks of life and of all ages. How many of us went to a natural history museum in 2nd grade as a field trip? It’s easy to see how these natural history museums relate to so many of the lessons…

Read more →

For this interview, I spoke with the Director of Cross Platform Publishing, Strategic Partnership, and Acting Director of Digital and Emerging Media, Pamela Horn. Q. What is your job title at the Cooper Hewitt Smithsonian Design Museum? A. I hold several job titles at the museum. They are: Director of Cross-Platform Publishing, Strategic Partnership, and Acting Director…

Read more →

Technology is often touted as the force moving society forward, a democratizing force. Social media technology, especially, has the power to build networks of people all over the world. Museums aren’t new to social media, the majority are on several platforms. It is an inevitable reality of the present, and while some may consider it…

Read more →